Are You Ready for the Shift? Discover How Google Analytics 4’s ‘Key Events’ Can Drive Your Business Forward
In the rapidly evolving digital analytics landscape, Google Analytics 4 (GA4) introduces a significant update that redefines how we look at measuring user interactions: the shift from ‘conversions’ to ‘key events’. This change isn’t just about terminology, it represents a strategic move towards a more integrated and consistent reporting system across Google’s platforms. For marketing… Continue reading Are You Ready for the Shift? Discover How Google Analytics 4’s ‘Key Events’ Can Drive Your Business Forward