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Welcome to Amplifir’s Blog Page, your ultimate destination for cutting-edge digital marketing insights. 

Join us as we unravel the strategies and techniques that will amplify your online presence and drive business growth. Stay ahead of the curve with our expert tips, industry news, and real-life success stories.

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Amplifir has been named a 2024 Google Premier Partner
November 11, 2024

Amplifir has been named a 2024 Google Premier Partner

Melbourne-based digital agency Amplifir has achieved 2024 Premier Partner status in the Google Partners programme. Amplifir’s team of experts provides tailored solutions in paid search, social media marketing and data and analytics for businesses navigating the evolving digital landscape both in Australia and worldwide. Explore the full range of offerings on their website. Amplifir CEO,… Continue reading Amplifir has been named a 2024 Google Premier Partner

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Are You Ready for the Shift? Discover How Google Analytics 4’s ‘Key Events’ Can Drive Your Business Forward
May 8, 2024

Are You Ready for the Shift? Discover How Google Analytics 4’s ‘Key Events’ Can Drive Your Business Forward

In the rapidly evolving digital analytics landscape, Google Analytics 4 (GA4) introduces a significant update that redefines how we look at measuring user interactions: the shift from ‘conversions’ to ‘key events’. This change isn’t just about terminology, it represents a strategic move towards a more integrated and consistent reporting system across Google’s platforms. For marketing… Continue reading Are You Ready for the Shift? Discover How Google Analytics 4’s ‘Key Events’ Can Drive Your Business Forward

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Unlocking the Full Potential of Performance Digital Marketing
November 9, 2023

Unlocking the Full Potential of Performance Digital Marketing

In an era where digital footprints define the success of a business, Performance Digital Marketing has emerged as a cornerstone in establishing a robust online presence. It’s a strategic investment that enables businesses to reach beyond their existing networks, to tap into new, targeted audiences, and to scale with incredible precision and speed. However, to… Continue reading Unlocking the Full Potential of Performance Digital Marketing

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How AI is Shaping the Future of Social Media Marketing: A Dive into the Digital World
August 24, 2023

How AI is Shaping the Future of Social Media Marketing: A Dive into the Digital World

Are you ready for the future of social media marketing? As the digital landscape continues to evolve, businesses worldwide are adapting to stay ahead of the curve. The secret to their success? Embracing the power of Artificial Intelligence (AI). In this ever-changing social media landscape, AI has emerged as a key enabler, driving trends, automating… Continue reading How AI is Shaping the Future of Social Media Marketing: A Dive into the Digital World

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Unravelling the Mysteries of Customer Behaviour with AI: A Deep Dive into Machine Learning
August 24, 2023

Unravelling the Mysteries of Customer Behaviour with AI: A Deep Dive into Machine Learning

In today’s highly competitive business landscape, understanding your customers has never been more critical. Artificial Intelligence (AI), with its power to decode complex data and patterns, is helping businesses unravel the mysteries of customer behaviour. In this post, we explore how machine learning, a subset of AI, is illuminating hidden patterns, preferences, and tendencies, and… Continue reading Unravelling the Mysteries of Customer Behaviour with AI: A Deep Dive into Machine Learning

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Amplifying Marketing ROI with Artificial Intelligence: A Dive into Actionable Insights and Data-Driven Strategies
August 24, 2023

Amplifying Marketing ROI with Artificial Intelligence: A Dive into Actionable Insights and Data-Driven Strategies

Are you eager to amplify your marketing Return on Investment (ROI)? With the rapid advancement of technology, businesses across all industries are leveraging Artificial Intelligence (AI) to make this dream a reality. AI is revolutionising the way we understand, develop and implement marketing initiatives, providing actionable insights and data-driven strategies that enhance ROI. Harnessing AI… Continue reading Amplifying Marketing ROI with Artificial Intelligence: A Dive into Actionable Insights and Data-Driven Strategies

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How to Turn Your Idea into a Digital Product
August 8, 2023

How to Turn Your Idea into a Digital Product

Turning an idea into a tangible reality is an exhilarating journey, and digital product development is a growing field that bridges creativity with innovation. If you have a remarkable concept that’s waiting to be translated into the digital realm, you’re in the right place. This blog post will outline the steps to convert your idea… Continue reading How to Turn Your Idea into a Digital Product

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Amplifying Your Marketing ROI with AI: Unpacking the Power of Propensity-Based Bidding
June 7, 2023

Amplifying Your Marketing ROI with AI: Unpacking the Power of Propensity-Based Bidding

Are you on the hunt for strategies to enhance your marketing ROI? If so, you’re about to embark on a journey into the transformative world of AI. This isn’t the realm of science fiction, but today’s marketing reality where actionable insights and data-driven strategies reign supreme. The destination? Amplified returns on your marketing investments, thanks… Continue reading Amplifying Your Marketing ROI with AI: Unpacking the Power of Propensity-Based Bidding

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Unveiling the How to Outsmart Social Algorithms and Boost Your Online Presence
June 5, 2023

Unveiling the How to Outsmart Social Algorithms and Boost Your Online Presence

As a fresh new business or someone looking to expand their online presence, navigating the world of social media algorithms can be challenging. However, understanding how these algorithms work and implementing the right strategies can help you stand out and get noticed online. In this blog, we will explore effective techniques to outsmart social algorithms… Continue reading Unveiling the How to Outsmart Social Algorithms and Boost Your Online Presence

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Unveiling the Digital Marketing Trends of 2023: Staying Ahead in the Digital Landscape
June 5, 2023

Unveiling the Digital Marketing Trends of 2023: Staying Ahead in the Digital Landscape

As technology advances at an unprecedented pace, the digital marketing landscape continues to evolve, presenting new opportunities and challenges for businesses. To thrive in this dynamic environment, it’s crucial to stay up-to-date with the latest trends and leverage them to create impactful marketing strategies. In this blog, we will explore the key digital marketing trends… Continue reading Unveiling the Digital Marketing Trends of 2023: Staying Ahead in the Digital Landscape

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